Thursday, August 28, 2003
In Search of Stupidity
No, this isn't a new TV show starring Leonard Nimoy. It's a book about software marketing. "What's that?" you say. "You're a technical person who generally abhors marketing-types. Why are you reading a marketing book?" In Search of Stupidity documents over 20 years of marketing blunders in the PC world. The author, Merrill R. Chapman, knows this stuff first hand, having been involved with the marketing of WordStar, dBase, OS/2 and other products that no longer exist. The book is a wonderful read, full of humor and wisdom and things you should not do when marketing software. It's also a great review of the history of the Personal Computer. I'm just half-way through, but heartily recommend the book to everyone that works in the computer industry.
No, this isn't a new TV show starring Leonard Nimoy. It's a book about software marketing. "What's that?" you say. "You're a technical person who generally abhors marketing-types. Why are you reading a marketing book?" In Search of Stupidity documents over 20 years of marketing blunders in the PC world. The author, Merrill R. Chapman, knows this stuff first hand, having been involved with the marketing of WordStar, dBase, OS/2 and other products that no longer exist. The book is a wonderful read, full of humor and wisdom and things you should not do when marketing software. It's also a great review of the history of the Personal Computer. I'm just half-way through, but heartily recommend the book to everyone that works in the computer industry.
// posted by Craig Berntson @ 1:11:00 PM 
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