DevBlog

I love it when marketing picks a product name that just is really dumb. A classic that is often quoted in marketing textbooks is when the Chevy Nova was first introduced to Mexico. You see, in Spanish, "no va" means "doesn't go". (Note that I have heard reports that this never happened. Still, it is in marketing textbooks.) Not only does marketing need to pay attenting to the product name, but what the acroynm might be. Now, Microsoft has done this with the new Windows Update Services (WUS). Yes, wus. I can see Linux people chucking over this now, "Not only is Windows not secure, even the update program is a wuss."